Alexis Beechen Drops Some Knowledge From Building Her Wine Empire
You are on a cruise with friends and a good business idea comes to mind. Fast forward a few years later and your idea is now very much real and being distributed in Walmart’s around the world!
Alexis Beechen I Founder of The Drop
That’s what happened to today’s guest, Alexis Beechen. She put wine in a can making it much easier to casually drink and enjoy. Alexis and her team created The Drop, which is now at concert venues, small wine stores, and as of late last year, in Walmart’s all around.
An entrepreneur by heart, Alexis made her first dollar selling her mom’s gently used clothes when she could barely drive. Her dad, an entrepreneur himself, had his own legal firm, and her mom was the first person that talked to her about branding yourself and establishing trust with people. Alexis went to Georgetown for Marketing and eventually landed a job with Havas where she maintained Dos Equis account while helping to create the Most Interesting Man in the World. Although she loved her job with Havas, she decided to go back to Columbia for business school. During her schooling is when The Drop was born. Today, she is working on another business that she is passionate about, Hunterz.io which helps startups with connections they need to grow their business. Listen in to hear more in-depth about Alexis’ awesome story!
Quote of the Episode:
“You can only make as much money as the hours you build”
Gauntlet:
Listen in for the best tips, tricks, and tools that Alexis used growing her business:
Branding/Design - Fiverr
Go-to-Market – Hunterz.io
Product Development – feedback from customers
Hiring - LinkedIn
Revenue and Accounting - QuickBooks
Fundraising - Carta
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Links & show notes from this episode:
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