Some Thoughts On Tidal And Kanye
I love Spotify. I became a user in England about a year before anyone in the United States even had access to the service. I have been a paid user ever since. Last year two new popular services came about. Apple Music and Tidal.
I love Spotify. I became a user in England about a year before anyone in the United States even had access to the service. I have been a paid user ever since.
Last year two new popular services came about. Apple Music and Tidal. In regards to the first, after seeing how Apple butchered my existing Music library on my iPhone with iOS 9 I have yet to try Apple Music. As for the second service, Tidal came along in the uniquest of ways.
Mimicking the founding fathers signing the Declaration of Independence, Tidal lined up several Artists on a stage and had each of them sign the companies constitution. It was meant to be symbolically powerful but it didn't seem like the music industry revolution as it was intended. It was missing something.
The Tidal Declaration came across as "tech ignorant". If that isn't a term yet, I'm coining it now. While already successful artists can build a walled garden around exclusivity of future releases, there is much more to building a successful product then simply access to exclusivity.
A year later that core thesis is being put the test. Exclusive album releases by Rihanna most recently and this week by Kanye West with his new album "The Life Of Pablo".
And since declaring this his album a Tidal exclusive it has been pirated over half a million times. For a man who is supposedly $53 million dollars in "debt", I am curious as the amount of money that a Tidal exclusive release leaves on the table from other potential platforms and CD releases. So a year later after Tidal's big release here we are. I didn't want to. I really didn't. But after seeing Tidal rise in the app store this week I have downloaded the app. I am currently listening to Kanye West's "The Life Of Pablo" in HiFi. Here are my thoughts in no particular order.
When I left iTunes for Spotify it was because I could listen to any song I could think of on the spot. Instant streaming was a exponential increase in value over paying per song in iTunes and from what people have told me it was easier than downloading an album. I signed up for premium Spotify shortly thereafter to remove all commercials. I used both for a bit, as I had spent years building my iTunes library, but eventually I fully switched to Spotify. Years later I now have that same vested interested in my Spotify library of saved songs and playlists as I once had with iTunes.
Tidal's high quality HiFi music quality is not enough for me to make the switch though. Album exclusivity is not enough for me switch either. The album has been dying for awhile now and society is moving toward a constant release of singles every few months. Playlists are replacing the album. The value increase over my existing preference is simply not yet high enough. Lastly, "The Life Of Pablo" is an interesting album to say the least. I think I prefer Dr. West though over the new Ultra Light Beam of Yeezus. To end my mostly skeptical thoughts of Tidal on a positive note though, is that If there is one person who can make sense of Tidal perhaps it's the one currently Watching The Throne.
The Death Of The Headphone Jack
In 2014, I for the third time returned my wired Beats by Dre Tour headphones to Best Buy. Yet again they had stopped working in the one ear due to the cord bending down at the plug. Over the years
iPhone 7 concept design without headphone jack. Image credit: Handy Abovergleich
In 2014, I for the third time returned my wired Beats by Dre Tour headphones to Best Buy. Yet again they had stopped working in the one ear due to the cord bending down at the plug. Over the years I had tried Beats, Skull Candy, and many other brands of headphones. As they all suffered the same fate I needed to make a bolder change than just trying another brand. So to change it up this time I exchanged my beaten up tour headphones with wires for some Beats By Dre Powerbeats2 Wireless headphones. I made the switch to bluetooth headphones and said goodbye to the headphone jack, for the most part.
The next day I went into the office, grabbed my shiny new headphones, and went to plug them into the headphone jack before a conference call; which I obviously couldn't. I had to take a moment, turn on my laptops bluetooth, and connect them wirelessly. Which then disconnected them from my phone as it also had it's bluetooth on. Also new for me was the concept that I now had to keep my headphones charged. Something I have never had to worry about before. I found myself from time to time gravitating toward my wired Apple headphones when using my laptop just to avoid having to reconnect back to my iPhone later. Needless to say, as a man whose headphones are so important they are always within arms reach, there were some behavior changes I had to make.
Surprisingly though, I made those changes and I did not return my bluetooth wireless headphones. Two years later I still use my bluetooth headphones everyday. The sound is great! I am more handsfree with my devices when using them and my iPhone alway keeps me notified of the headphones battery level. As you can see the headphone jack is dying and rightfully so. The technology behind the modern headphone jack was actually invented in 1878.
Earlier this month it leaked that the Apple iPhone 7 might not have the normal 3.5mm headphone port at all. Headphones will now have to connect to your iPhone either through bluetooth or by plugging into the existing lightning port where you charge your phone. A similar move to the one made by Apple last year when it removed all the ports on its Macbook and switched everything to a single USB-C port. I am confident that in 2016 we will witness the beginning of the end for the headphone jack as we know it for a few reasons.
Image credit: Apple
First off, Apple now owns a headphone company. Apple is one of the few companies that could force the headphone standard to switch from 3.5mm to lighting ports across the industry using it's Beats by Dre brand.
From the phone perspective this move immediately frees up more room inside the new device for other hardware, hopefully more battery. It also potentially removes the last hole on the iPhone that couldn't be properly waterproofed. Perhaps most importantly, switching audio from the current hundred year old headphone jack to using the digital Apple lightning port would enable higher definition audio. After all, every box of Beats by Dre headphones includes a quote from Dr. Dre in the studio telling you that you need these high quality headphones to be able to hear all the sound as it was intended to be heard by the artists. Lastly, a lighting connector enable's a whole new suite of digital software possibilities between your headphones and your iPhone 7. The rise of the smart headphones will likely be a result.
Apple's growth has slowed and they will need to start finding new ways to keep increasing revenue. As shown by the new iPhone smart case, accessories seem to be one of their moves in addressing that gap. A lightning to 3.5mm headphone adapter would could be a major sell for the company if there is no other option to listen to certain devices without it.
So just as in 2012 when TechCrunch declared Winter Was Coming due to Apple declaring the end of the 30 pin chargers that were in the iPhone 4, Spring will follow winter very quickly. We will all adapt. In the process we will finally update a 100 year old technology, have better sounding music, enjoy a smarter pair of headphones, and once again Apple will continue to lead innovation in the mobile space.
Ambition Today: John Federico, Co-Founder Of Event Hero On The Future Of Podcasting, Marketing, and Superman
What an event episode ten of Ambition Today is as Jon Federico, co-founder of Event Hero and @GadgetBoy himself comes on the show all the way from warm and sunny Austin, Texas.
What an event episode ten of Ambition Today is as Jon Federico, co-founder of Event Hero and @GadgetBoy himself comes on the show all the way from warm and sunny Austin, Texas.
Ever wonder why most podcasts are sponsored by Audible.com? Today we a speaking with John Federico who years ago worked at Audible and invented the podcast affiliate program. Through the years he also worked at Advance Internet, Blog Talk Radio, and more. He is now the co-founder of Event Hero which is the first integration Platform-as-a-Service for event technologies. He also hosts the EventTech Podcast is all about event technologies where John interviews EventTech company CEO’s and product managers, industry thought leaders and event organizers. If you are a new startup founder and want to better understand the world of podcasting, audio, and marketing this episode is for you.
How an economic crash can influence you years later.
Why the medium of audio matters.
Recognizing when life deals you an opportunity and capitalizing on it.
Understand the world of podcasts.
How John created the Audible Podcast Affiliate program at Audible.com.
Making the leap from employee to entrepreneur.
How to re-brand your company.
Who would win in a fight: Batman or Superman?
The future of podcasting.
Using content marketing such as blogging or writing a book to grow your brand.
Winning the battle for people's time and attention.
Ambition Today Question of the Day:
What is the optimal work life balance that let's you enjoy success and make all the time and energy worthwhile?
Be sure to listen and subscribe to Ambition Today in the iTunes Store for iOS and on Stitcher for Android.
Links from this episode:
Who should I interview next? Please let me know on Twitter or in the comments. Do you enjoy this podcast? If so, please leave a short review in the comments below. It keeps me going…
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