Author, Blogger, Entrepreneur, Teacher, Investor, and Consultant, also known as our next guest, Nir Eyal. Well known for his blog, Nir & Far, Nir writes about “behavioral design” the intersection of psychology, technology and business. He helps companies with techniques to motivate and manipulate users. He has successfully founded and sold two businesses in the tech industry and now has his book “Hooked” on the market, with his newest book, “Indistractable” coming in September.
Nir, originally born in Israel, moved to the US when he was just three years old and grew up in Orlando, FL. He received his MBA at Stanford Graduate School of Business, where he has since then taught. He is also an active angel investor as he believes in putting his money where his mouth is and invests in habit forming products. Listen in to learn more about Nir:
Growing up in Orlando
How Nir knew he would become an entrepreneur
Stanford Graduate School of Business
Nir & Far – the meaning behind the name of his blog
Types of Manipulation
Creating Habit Forming products
His new book, “Indistractable”
Ambition Today Question of the Day™ :
“What are your thoughts on iPhone addiction? How do we protect ourselves from them?”
Quote Of The Episode:
“It is not the best product that wins, it is the product that captures the monopoly of the mind.”
Links from this episode:
Listen to this episode now:
Join the shows A-list backchannel for exclusive access to additional Ambition Today content, deeper guest insights, a community of fellow fans, and much more. Plus, Learn the single greatest piece of advice this guest has ever learned!
If you are already a member of the A-list then you can easily access your bonus content from right here!
Thank you for listening!
Thank you so much for listening and applying these useful tips and strategies to your life! If you have a chance, please drop by and leave a review for the show on iTunes by clicking here. Also, who should I interview next? Please let me know on Twitter or in the comments. Do you enjoy this podcast? If so, please leave a short review in the comments below. It keeps me going…
You can find the full transcript of this episode here.