Yesterday I caught up with Geoff Golberg, NYC's live video expert. If you have been following me for more than a year now you know I love how live video is changing the world. Geoff loves it too. So much so that his work with live video over the last year got him nominated as Periscoper of the Year at the Shorty Awards right alongside other popular Scopers such as Gary Vaynerchuk, Tom Green and more.
So yesterday after some coffee and lunch we hit the streets of New York City armed with our smartphones and some live streaming apps in search of some great content to stream live. After all;
"Content Is King" - Bill Gates
And content is also now fleeting. Both Periscope and Snapchat disappear after 24 hours. So before it is gone, go right now and quickly watch what we were up too around New York City. Here are the links to our profiles on the following social networks:
I wanted to share some of the insightful takeaways from hanging our afternoon of live video streaming. First off as mentioned, content is actually king. Unlike other forms of media, with live video streaming the content has to be happening right now for you to film it and broadcast it simultaneously. You can't record it and edit later. Luckily living in NYC means that finding live content is not much of an issue. Second, a strong cell signal and wifi are a must! Before going live, it was important to take a moment and ensure that you had a strong data connection. If you don't then your audience quickly loses interest and leaves your pixilated low quality stream. Without strong data you mine as well go home. Lastly, you need to post a lot! Posting once and awhile is not enough to build an actual audience.
I was impressed to see the community that Geoff had build and how engaged his followers were once he went live on Periscope or he Snapchatted to his story. I can't wait to see how the evolution of live video continues in 2016 or how Geoff further explores it with his audiences.