Ambition Today: Rob Principe, Founder & CEO of Scratch On Partnering With Jam Master Jay of Run-D.M.C., The Future Of Music, And The Rise Of The DJ

Rob Principe, CEO of Scratch Music Group

Rob Principe, CEO of Scratch Music Group

Episode nine of Ambition Today finds us with the King of the DJ's, Rob Principe, the Founder & CEO of Scratch Music Group.

Young Rob Principe with Run-D.M.C.

Young Rob Principe with Run-D.M.C.

Growing up on Long Island as a child Rob loved music, especially Run D.M.C.  One day the popular music group happened to sit down next to him on a plane as he was traveling to a tennis tournament. Afterword he took a picture with the group. Fast forward years later Rob had founded Scratch Music Group and after some hustle, Rob would show this very picture to Jam Master Jay of Run-D.M.C. in a greenroom at the Letterman Show in New York City while pitching him his vision. Jam Master Jay was in and together they co-founded the Scratch DJ Academy. I found Rob's story to be pretty incredible. During this episode we go over the history of Scratch as well as: 

  • What is it like meeting your childhood hero's. 
  • How Rob and Jam Master Jay of Run-D.M.C. co-founded the Scratch DJ Academy. 
  • The importance of building credibility when building your initial startup's team. 
  • Recognizing that defining inspirational moment in your life that changes the path your on. 
  • How Aerosmith and Run-D.M.C. came to collaborate on "Walk This Way".
  • The moment when your startup becomes and feels real to you as the founder.
  • Converting your initial traction into a paid business model. 
  • The importance of moving the chains over and over during the early years of your startup.
  • The future of DJ'ing and Music
  • How Music Festivals became so popular.

Ambition Today Question of the Day:

Do you think childhood plays a role in defining who people become?

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