Ambition Today Episode Transcript

Matt Britton - Episode 40


 

This is Ambition Today. We are joined by Matt Britton is the founder and CEO at Suzy a consumer intelligence platform, which is being touted as Syria for Brands. This is ambition today. These are the entrepreneurs creators investors and Builders who in viciously changed to the world explore the hardships and heroism of everyday life while we reveal the key moments to leave behind a lasting Legacy.

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We talked to Adam tishman is the co-founder at Helix sleep and Innovative direct consumer sleep brand aiming to change the way people sleep. But today I'm excited. We are joined by MattBritton. He is the founder and CEO at. Your consumer intelligence platform being touted as Siri for Brands Matt.

Welcome to a mission today. Thanks for having me. Where are we today for the podcast serves at home? We are in Suzy's beautiful headquarters here in the Soho District of Manhattan. Yeah, it's awesome. I love uh my props. My favorite thing is your desk up front. You have this Lumber stacked firewood, uh desk looks amazing.

Yeah, super cool. Yeah, very cool. Uh, well, thank you for having me. Um, let's get right into it. Where you from? Where'd you grow up? I'm from the Philadelphia area suburbs in Philadelphia Philadelphia boy. Um, so what was what was life there like growing up? Um, were there any entrepreneurial influences from your childhood or back there?

I would say either entrepreneurial influences, but they're definitely social influences. I grew up in a upper-middle-class suburb outside of Philadelphia. Um, however, there was another town kind of on the other side of the tracks, um, that sort of all kind of coalesce at the same high school and.

I spent more time there than in my you know more upscale suburb because I just connected more with those people. Um, I like the work ethic and the grind and the authenticity, um, which I think sometimes people of wealth it takes away from them. Yeah, and I think that was a big influence. In my life for sure.

Yeah. Well, I mean, I'm not from Philly but that sounds super Philadelphia. Yeah, you know, I feel like people think of Philly they think of grit and uh that that's amazing that had stuck with you. Yeah and rhymes with you today and Eagles happen to win the Super Bowl. Yeah, but that congrats on that.

Um, that was amazing. Um, so then you went to Boston University public relations and advertising. You know, I feel like it's almost sort of rare these days to see someone go to college and then actually do that feel. Yeah, but you're still in it. You're in advertising. What why do you know what attracted to that?

Why did you go into that over anything else? So the way I got in the EU is I got into this kind of entry-level two-year portion called CGS, which a lot of people call crayons glue and scissors. And the reason why is it's like where the people who aren't the smartest kids actually getting the bu.

But actually a lot of the most successful people like Howard Stern who graduated from be you actually enter through there and the good thing about it is during those two years of really get you um gives you an opportunity to figure out what you really like and for me when I was a freshman a couple weeks in um, I started promoting nightclub.

Um, I met this guy who was like this cool nightclub promoter and it was after a night of the bar. He asked me if I want to hand out flyers and I said sure and I started handing out flyers after people getting out for another party and I just found I was good at it. I was good at kind of convincing people to go to an event I connected with people.

I worked hard at it and that kind of started the whole career in the actually had built, um throughout my college career, um and being like promoter and. Because I did that my early stages of college. It made me realize that advertising marketing is an area. I want to be into which is why I went to school Communications for my Junior and Senior year.

Yeah, but even I like what you touched on that like alleged advertising but you're essentially selling you're selling selling people to go to this club. And so you're basically just like, you know cutting your teeth on on that skill set which is like huge for Founder's absolutely. I mean, you're scared you're going up to somebody and trying to convince them to do something and I think to me I found I was persuasive and creative and doing.

Yeah, and that taught me enough of what I need to know in terms of the direction. I want to go into nice. So I think it was a year after college. He co-founded the magma group. Yeah, um a marketing Services firm during the late 90s. Yeah specifically internet marketing. Yeah in the.com bubble. What was that like so I wouldn't call it internet marketing.

So what started to happen was I built a mini Empire in Boston sort of promoting nightclubs, and I was running, you know, five to seven parties a week in Boston and I stayed there after I graduated the continue to do it and then what started to happen is some of the local businesses start to ask.

Can we. Sponsor your party, can we put up a banner at your party or set up a table or going to logo on your flyers? And I said sure they start thinking this revenue from these smaller local businesses. Um, and at the same time which started to happen was we had this or companies like eBay and lycos and pets were all born and all these copies were Venture fund and some of them aren't you in the Boston area and they start to see some of them.

Promote on college campuses and they reached out to like switch and going public. Um, that's one of the first search engines and I said, do you want to sponsor my party and they said sure and then they learn more about when they say what can we use all your other promoters because I build a network in Boston to promote lycos and they said sure and then they said well, can you do another cities other college campuses?

And I said sure So basically what I did is I spun out an agency called the magma Group which actually came from the Austin Powers movie when they said liquid hot magma and that's where I. I mean that girl group like it's called magma and I had a network of college students who basically promoted internet companies on campus Because during the.com boom.

These internet companies were valued by the amount of registered users that they had. So what I had uh College college reps do is walk around campus with clipboards having kids fill out a username and a password with pen and paper and then we data. And we got and the companies knew we were doing it.

They didn't care and we've got basically a bounty for every kid that signed up and then we would go to Spring Break and say if you sign up for eight websites, you'll get a free t-shirt and we basically build a network and we grew the business from zero to five million in Revenue in two years. But then what happened was there something called accounts receivable, which I never really understood.

Apparently that's not always guaranteed to be paid. I didn't know that no one teaches you that during college, but. The.com bubble burst and we are left with you know over a million dollars and receivables and we never collected on it because a lot of those companies went under and you know, so I basically had to get out so I basically called a lot of agencies in New York.

I found one called you stream media networks to essentially assume. Give me a little sign bonus to move to New York. And that's how I kind of got out of Boston into New York and officially into the advertising business. That's amazing. I love like you know today we're talkin about uh, you know camera and privacy concerns that I love that like people are just pen and paper putting their passwords.

That's amazing. Yeah. Um, so the Magus acquired by stream in acquires funny. I mean the reality is they, you know, they they saved us, you know, they took they took our debt there was almost an aqua higher. Yeah. But you know, it was a good way for us to save face or employees all got jobs. And you know, it was definitely a learning lesson for sure School of Hard Knocks.

Yeah. Well, I'll still throw a w in the area. Um, so then 2002 you started mr. Youth which I think became. Mry that's right. You had 500 employees, uh known as one of the most prominent successful social media marketing Services firms. Um, I mean 2002 seems very early for social media like Facebook.

Yeah when we started okay. Yeah. So tell us the story mr. Youth how it became. Mry and how that began and grew yeah, so I was working at Ustream and I kind of became quickly like the young salesperson there were companies first time I had ever had a job and we're actually working for um another company and um one day remember all these guys in suits came in to use stream and I caught word that they were selling their business and I was just thinking like, This is not me.

I don't want somebody else to take my path. I just I want to get out and do my own thing again. And there were a couple clients who I was working with at the time. Um who basically had great relationships with so I kind of pulled the Jerry Maguire moment that view and I basically called my Gardens.

They said who's coming with me, um and a couple clients one of which is, uh, Red Bull and a woman named Amy Taylor who actually was back then the Southeast regional marketing manager of Rebel now, she actually a head of marketing Global Rebel, but at that time she was one of the people who believed.

And she basically said I'll support you and give you a project when you go do your own thing. And that was all I needed. So I basically told you stream. Um, I'm leaving I had a client rebel I service at Mount of my upper west side apartment and basically what mr. Youth was I called this to youth because I wanted to name that was only ball and a lot of people hated at first.

Um, in fact a lot of people said well any brand that targets. As Never Gonna hire an agent called this youth yet my two biggest clients in my first two years were uh, Kimberly-Clark tampons and Victoria's Secret, but that wasn't the case. It just shows you can't listen other people when you Google, mr.

Youth talk about Google because that was very critical to my success. But when you Google it, Nothing else came up. So I think having ownable versus coming up with some acronym or something. That sounds like something like a fusion and everyone else is using his super important. Um, so, you know, we were basically mr.

You a company that helped, um, big Brands Target teens and college students and then. The internet was just becoming a thing at that point believe it or not in 2002. And then in 2004 the company had grown. I finally had an office and I had just launched a sizable program for Microsoft and the story of how I got Microsoft was the phone rang.

It was like 7:30 in the office and on the caller ID. It said Microsoft and I'm like, oh must be a cold color and like somebody software and I picked it up and they're like, oh we want to Target college students. Um, and I'm like, oh just so happens. I'm gonna be in Seattle Amaro. He's like, okay great.

But meeting so I have the phone and booked my flight and they ended up hiring us to build this network of a thousand college student reps across the country and early on a couple of the students at Ivy League school said can we also promote Microsoft on Facebook and I'm like, well, what's Facebook they like it's blowing up on 20 college campuses.

Um, you know, we really need to check it out. Basically we ended up as a part of that. Um integrating Facebook into our student rep software becoming one of Facebook's for several API Partners actually sold some of Facebook's first ever ads to Market Eduardo, um back in 2004 and that after Facebook start to really take off on college campuses which became social media with Twitter and other platforms.

We slowly pivoted our business away from being just a marketing copy to a social media marketing company because I quickly learned that in the Ad Agency World helping people do things is not as lucrative as helping people think. And having a seat at the table because it gets you to more senior level people you can charge for your thinking versus just what you're doing Which is less scalable.

And I knew early on that first to see the table. We need to own something bigger than a tactic of an audience and we pivot to becoming a social media marketing and that's the story. I think that last point is really interesting because so I used to work in that attack. I work for a company called Collective.

Yep. Um, and we were like the seven Thunders that Network at the time and um, It's so true things and media move. It's a weird like dinosaur sort of antiquated industry in one sense. But then also things move very fast. Oh, yeah. What is what is the topic of every person in the industry six months, you know, maybe it's bad traffic six months later something else.

Yep, and there's always this someone's always trying to control the narrative. It feels like in this industry. That's right, and it's like a battle for like mental Powers. I don't know how but you know to your point. I think that's very true about. Adtech advertising media in general. Well, I mean who funds it right brand marketers and brand marketers work at these big companies and they're largely disconnected from actually what's going on.

Um, especially now we're the decisions in the future and not Nathan the board rooms, but they're made from the sidewalks and brands are looking for partners who can come in and actually help regardless of what they do. I mean even platforms like Facebook and Linkedin have deep relationships with Brands not just selling a product as a vendor and whoever gets closest to those decision-makers who's going to.

And if you can be a thought leader and continue involved and see what's next. You're going to be a value your clients. You're going to grow your business. Yeah, two things. I want to touch on from your story there. So what I love that you made the lift easy, right? Like you didn't say. Oh, maybe I could meet you next week and you're like, I'm just be there tomorrow.

You just inherently just made that leave like how how can I make them giving me money as easy as possible for them? Right? I think that's you know tip to you selling for all those years, right that's important for founders. Um also opportunity like when opportunity strikes you gotta go. You gotta go get it.

So, how do you recognize so what for you how do you recognize it? Because I feel like that's a that's a gut instinct people build over time. Well as Microsoft, I mean they were one of the richest most powerful companies in the world and I'm working out of the two-person office. They're calling it ask them for an opportunity.

How long would it take for me to cold call and get to somebody at Microsoft years, right? Yeah versus someone who's interested in my service. Already, I mean Jumping On a Plane doesn't no brainer. So any time you have an opportunity like that. He's got to go after it. You don't know if it's gonna come again for sure for sure.

And then the other thing you touched on is like, you know, you were selling Facebook ads, but for really anyone, you know with Marcus. Yeah. So, um, how important do you think it is for Founder's when you're trying to time? Like the cycle, right? Yeah, and when you should be going to Market with your product being too early versus you know, too late.

Where do you think that like the ideal point is? Well, it all depends on what your business model I guess is I mean if you're a service business companies like your agency a Big Brand will hire you to do something in VR right now so they can kind of win an award can lion right so you can make money off it if you're building a VR product right now you're too early and you're gonna have to be fun.

You know drum and a dramatically large way for you to be able to survive, you know, the amount of time. Um, the way you will be too early. So I think it really depends on what your business model is. Um, and you know, there are some instances we're building a business model is okay, if we do early and others like in the case of you know, streaming video so many great business models went under because they were too early.

Although some could say Mark Cuban was too early and it worked out well for him. So you really never know. You have to be the best at what you do though. I think no matter if you're early or late to be able to win. Yeah, I think that's great. Um, so then MRI was acquired by lb in 2011, right? Um, very cool.

Awesome. Uh, well, let's take a quick break. We're here with MattBritton. Uh, and we are going to be talking about his new company Suzy right after the break. This is ambition today. If you are enjoying this episode of ambition today, then please leave us a review in the Apple Spotify Google with other whatever podcast or you use.

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Is it ambition today online at Siskar and follow? Going social media at ambition today. Welcome back here with MattBritton talking about his his journey up through the media world so far. Um, and now I want to ask about your new company Suzy. Yeah, um, tell us about Suzy why you started the origin story there?

Sure so Suzy came from a company called crowd, which actually came from MRI. Okay. So when I was at MRI, um, as I mentioned earlier, we were building a student rep networks. We had built a software to manage and measure the student reps. Tap that we end up spinning out. Um, I put in a different CEO help the company raised its first round, um that company then went off to his own path hired Zone employees.

Um, and then after I saw the agency, um, I worked at the acquire actually the acquirers acquired Publicis groupe for a couple years. Um, and then when my and I left and I rejoined crowdtap CEO the beginning of 2016, um when I rejoined crowdtap I saw. Um that the business models need a reinvention.

Um, it was an influencer marketing space at that point and I just didn't been so inputs and marketing space head evolved dramatically, but I saw a tremendous business opportunity out of leveraging the 1 million members that crowds have had accumulated over the years for something different than content creation, which was telling us what they feel and think about things.

Um, and that's where Suzy came about. So we essentially took those million members we created a new technology that allows Brands ask consumers questions and the variety of different form. And actually get answers back during the same meeting that they're in so you could put up a picture of our product and say describe this product in three words and you have a word cloud starting to appeal right in front of your eyes actually while you're at the meeting not just from all million people.

But from people who are Walmart shoppers are people who maybe are already your customers because you can slice and dice the like a real-time digital focus group exactly right focus group or research tool and we have a lot of other extensions to the business as well and it's been incredibly successful.

Now, we have 75 Enterprise customers using it, you know companies like Netflix and. During Gamble and Johnson Johnson are using it to fuel their Innovation their product marketing decisions testing new product ideas. So, uh, it's been taken the nodes of the people that drive culture and society and and curate them.

And then also you are an agency as well, right? Yeah can help then we're not agency. Okay Suzy is not an agent got it. That's a big distinction. So Suzy the audience that isn't maybe media world. Can you just break out the difference between agencies software company? Yeah, I mean agent. She's a service right you exist to essentially support your clients.

If your client say jump you say how high if they say building that we build an app for them. You really exist to make those Brands better. You're an agent of them a software company. We are our own client. We're own product company, we build a product and we sell um the ability for other companies to access that product and those are completely different and a lot of ways.

Um, you know, if you are running an agency and your biggest client calls you and you know say this is actually happening me my biggest client, um, which was like 80% of my business at one point the CML left for another company and in two years that company went from 20 million dollars of Revenue to zero.

We we were doing a great. But it was just based on a relationship the new CM had their own relationships. So agency world's not a meritocracy. It's basically very political is based on relationships. Now the good work does rise to the top but there's a lot of other things and if you're running a product or software company, no one knows who are really cares me who's behind it.

The best product wins, which is good and bad. I mean, it's good in that. Um, you know, if you create a great product you're gonna win, um, it's bad in that everything is rested on that product and. I can personally overcompensate for the product like like if we didn't have great people working at the agency.

I'm a great salesperson. I know I can get the company to a certain level just on my own shoulders software business isn't like that. I have to scale hire great people come up with a great product and execute. I actually prefer the software business. I think it's a lot more scalable. And you know, I've actually never been so excited that my career actually them today about what we're building here Suzy.

Yeah, that's great to hear. I think you know, this is a ship that I'm seeing two when I was a collective right like. We had a good CEO he could sell and then very like I watched over the years. Is that like starting to not matter anymore? Yeah, and everyone's got programmatic and like you what is our Tack and yeah, and it used to be you know, our CEO would go into town, you know, 100 million dollar contract then we build it like a just didn't work anymore if you had to have a good product.

Oh, yeah. Yeah. So where's Suzy today? How is it groan? Yeah. Yeah. So we have 75 Enterprise customers, um where Venture funded business we have great investors our lead investors to Foundry group out of uh, Other Colorado to date the copies raised about 15 million, but that includes all the money raised on crowd most that was actually raised on crowd.

Um, and you know, we are really scaling. We think we're onto something. Um, really what we're trying to solve for is that 99% of decisions made in business have no data behind it. Um, they're all those big decisions that are used like the Nielsen's of the world and so studies Etc which take 30 that's cases 90 days to come up with a study the support of the decision, but every little.

That gets made, you know, do we want the red product or the blue product do consumers like Kanye is like whatever it may be. So that's just guessed and it depends on the week at this point the week a week. So yeah, so time, right so being able to have data to back decision at the speed of culture like with Suzy you can launch a question.

At the beginning of a meeting and before the beings over you'll have enough answers to help validate decision that you're trying to play at four. So the reason we call it Tuesday is it's essentially another person that thing at your table except it's it's it's the voice of a million consumers encapsulated into Suzy.

Yeah, the sounds actually like an amazing product for startups. I mean, I don't know how people typically get involved in. It. Sounds like a really good when you're testing trying to find proper fit. Yeah, so right now we're just serving the Enterprise were actually in the back half of this year rolling out of you know, SMB product that self service that allows more.

Let me know 3,000 companies that want to use I'm using sure um great. So I feel a lot of companies now actually just trying out influencers, you know Cloud, but, you know, also Cloud shut down. Yeah rest in peace. You know, we always to check our Cloud scores. So how do you see this this influencer space evolving over the next five years?

I think it's gonna come full circle. I think the days of Brands doing one-night stands are going to end soon. You look at Brand safety issues. What do you mean by that? It means that in the past, you know, Kim Kardashian would be paid $400,000 to post a product once and that would be it. Right and I think that the problem with that is that you look at what happened with, you know, Logan Paul for example, and you know, you really never know.

Who that person is and what their background is. You don't know how their content is going to be juxtaposed or what they're doing in the future and it's also very cumbersome for companies to manage hundreds and hundreds of influencers. It sounds great in theory. But once you try to push things through big companies legal department that actually never happens and I think also the other thing is happening is that.

Facebook and the social platforms are now throttling these kind of branded posts. So if you're an influencer and you post something with a brand you actually have to put on your post. It's a partnership with vulva right when you do that the algorithms actually suppressing it because Facebook wants if it's going to be shown Facebook.

Be paid. Yeah, they want to go because there was a smart place that was created that Facebook was not being a part of which is a brand make a decision. Do I spend you know, do I spend three million dollars on Facebook do I spent three million dollars with influencers are gonna share in Facebook and they got locked out of the equation.

So now if it's paid a play now, it's basically creating less high quality content. You're gonna put money behind which is basically no different in television. So I think you're gonna find the LeBron James of the world, um, you know, and and the and the Kim Kardashian. Justin Bieber's and the big celebrities they're going to be the ones that are going to be getting the dollars and it's gonna come full circle where it's going to be the big Superstars.

They're going to get those branded entertainment dollars and they are the influencers and I think that long tail that's Grand people on the maybe a few hundred thousand. It's all that was a moment in time. It was like like if you think about it, when when Facebook first started having branded Pages Brands actually were able to reach all their followers by post of cokehead 40 million powers, and they and they posted something on Facebook 40 million people would see it now 400,000 people see it because Facebook says, well, we need to get paid if you're going to reach an audience when the same things happening with influenza.

Right. So it's basically now paid in play in the world of pay to play copies are only going to spend on the big High produced pieces of creative and they're only going to do that with big celebrities who are going to have widespread appeal. So that's what that's why we haven't crowdtap, but I think that space is changing dramatically now if you're a great fly Fisher, And your company sells fly fishing poles and you and you build an audience of life for sure.

You're gonna be able to monetize that audience because it's super Niche but when you talk about all these Instagram models and things like that or generalists, I think that's all gonna go away. Yeah. I think that's a good point between generalists and going. Yeah. So, uh, you also gave a presentation.

I recently saw it on YouTube if anyone's to check it out. I'm Millennials Z, right? Yeah. Um, And uh, you know, you also wrote the book youth Nation. Um, and so you've been doing a lot of work on on what it means to be a millennial. Um, and so you had um, See for crowdfunding. This is one of the things you did it.

Um and one of the keys, I think they were highlighting is like the democratization of investing right opportunity to yeah, yeah of the opportunity to invest right and so on that Trend, I think it's democratization of opportunity in general because in the past. If you didn't have you know big big picture contacts, right?

If you didn't have high profile people that had big dollars you never get an idea funded. Yeah, so Wyatt democratizes opportunity is if you really have a great idea and you put it on Kickstarter enough people see it. You actually can crowdfund that in little pieces. You actually never need to get to the executive level to get something fun too.

And that's that's how democratizes opportunity right? I like that. Um, but I'm that Trend. I know Kevin Durant invest in your company. And you know, how do you see more people outside the traditional business World getting involved just just like you said the Democracy of opportunity. Um, That's obvious gonna keep growing you feel and yeah, and do you feel that there will be how will platforms or Services enable that growth to take it to the next level.

So I mean people are the new networks, right? So if you want to get a message out right now to tens of millions of people you wouldn't call, you know by a comma or News Corp to get to get a message out you would call the Kevin Durant of the world and have them post it because they have such a large audience these Superstars have such power.

And they realize their power and they're leveraging it. I mean Kevin Durant has just a right to be successful in the media world as you are. I do just because he's good at basketball shouldn't preclude him from doing so so I think now they actually have much more opportunity to spread their wings and I think you're seeing athletes and actors and people in all different.

I'm walks of life who have baby basically been able to build prominence come in and diversify what they're doing. I mean, especially for professional athletes who are going to retire, you know, besides Tom Brady motion retired and I'm 30, you know, and what they gonna do for Esther life, right? And you heard in the past about so many athletes going bankrupt after um, they retired well, I think good on a lot of these athletes to really try to diversify and get to new things that they're interested in.

Yeah. Yeah. Well while we're on the topic of investing you yourself invest in startups. Mapper in Ventures, so I have two questions here on the front first because there's this debate and Silicon Valley between being an operator investor or like a traitor. Yeah. And invest. Yep. How has being an operator a Founder helped you as an investor has been an advantage or disadvantage in your mind.

So actually don't think I'm a good investor. I've actually come to believe that I'm so I actually stopped doing most seed Investments. Okay, um, because. You know, I think being an operator and being investor are two different things and I get so excited about ideas and so excited about people um, that sometimes that blinds me from a lot of the fundamentals that good investors actually look at and just like how investors can you know, my you know V CMS was can Nestle come in here and do what I do as if as you know CEO, yeah, I think that I learned early on.

It's probably not what I'm best at and it's not a great use of my time. So I still do it from time to time with people who I've relationships with who I've known for a long time. I believed in but for the most part it's something that I think was very hot for a while everyone wants to invest in a lot of things.

But now if you believe in your company like I do if I have an extra 200 Grand I'm buying my next round myself and my own company. Yeah, right and that's actually what I'm doing. So I'm putting giving other people money, which I can't control I believe in my company. Actually about trying to buy as much as my company stock if I can so that brings me to my second question.

How has your time sitting at the other side of the table as an investor now helped you as a Founder, you know, um hasn't that I could point to a specific way how it's helped me. It's got me exposed other business models. Um, I mean I invested in Facebook. Pre-ipo and I've known those guys for a while.

So just seeing their focus on Talent, um and their bravado in terms of what they were trying to achieve so under being able to see the other side under the hood of companies as an investor and seeing how they run their finances and the mistakes that they make I guess. Has helped me is probably the best way be able to conduct as it if you got on Facebook pre-ipo.

I don't see how you could be a bad investor. But that was that was luck. Yeah. Well, it's all I did invest nearly enough. So it's time for the ambition today question of the day. If you have an ambition to take question go our website submit it for future episodes. Uh, Matt question is you started several companies over the years.

What is being a Serial entrepreneur mean to you? Is it a skillset something you learn or is it a mindset? You kind of were born into what do you think is happening here? I think people like you I think it's a mindset because I don't necessarily mean there are a lot of brilliant people that work for all different businesses at the corporate level and are incredibly successful.

Um, I think for me, it's really the mindset of a being or risk taker. Um, and I think for me I need the skin in the game that exists not for the war. So when I was working at a big company, you know, I was well-paid and well taken care of but if my company did ten million dollars more in during a year, I would I would get a small bonus and if I did $10 less my would be the same right and to me that wasn't enough to drive me every morning.

We're here if I screw up like the whole company falls down and if I crush it. Going to build a massive company that's going to be career-defining and to me those swings and outcomes attached to what I do every day is really what I need to make me care. Um, and I think that's the and other people don't need that and I'm not saying it's a good thing because it has a lot as being entrepreneur has a lot of collateral damage here to your personal life and your health and psychological Health needs not easy, right but it's what I've chosen and it's just how my mind is is I guess manufactured and I think that it really is a mindset sort of thing.

Yeah. Yeah, I agree with you completely. I do think it's a mindset as well. Um, so thank you. That's a great answer. Um, all right. Well, we are at the back here. So if. Still listening be sure to join the ambition today a list to hear Matt's single greatest piece of advice. He's ever received. Um, you could visit Siskar to join today as always the show notes everything we talked about including links to everything we talked about will be up on our website.

If you enjoyed this episode share it with a friend and uh, you know, Matt, thank you for being here today. Uh, is there anything or anywhere people should go to check out anything. I want to plug if you want to learn more about me. You can go to MattBritton my YouTube videos, um upcoming speaking events Etc.

And then if you want to learn more about Suzy go to ask Suzy and you can learn more about what we're building. We're actually about to Rebrand this suit we snag that URL. That's awesome. Um, let's take care of everyone and I will see you on the next episode of ambition today. Thanks for listening to ambition today.

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