Ambition Today Episode Transcript

Adam Tishman - Episode 39


This is Ambition Today. Today we are joined by Adam Tishman. Here's the co-founder at Helix sleep a direct-to-consumer sleep brand aiming to change the way people sleep. This is ambition today. These are the entrepreneurs creators investors and Builders who mm Bish ously changed to the world explore the hardships and heroism of everyday life while we reveal the key moments to leave behind a lasting Legacy.

This is ambition today with Kevin Siskar. What's up world? I am coming and you are listening to ambition today makes you subscribe to our websiteSiskar to get all the latest episodes or any podcast app breaker iTunes Stitcher SoundCloud Spotify. Anyway, listen to podcasts you can catch ambition today listeners can now also join the back Channel, which we are calling the ambition today a list you get exclusive clips from all of our guests and exclusive.

Of content such as the single greatest piece of advice each guest has ever learned last episode. We talked to Alan. He's the founder of simulation, which is helping us better understand who we truly are and where we're going in the universe. But today we are joined by Adam. Tishman is the co-founder at Helix sleep direct consumer sleep brand aiming to change the way people sleep Adam welcome to ambition today.

Yeah, thanks for having me. Thanks for having me here. This office is awesome. We're sitting here. Overlooking Madison Square Park amazing. Of course, you know, it's it's a great view we love being here. Well, I'm happy to report that I'm well-rested actually on the recommendation of our mutual friend Angela.

I actually bought a helix mattress last month. Um, but we can talk more about that later in the show for now. Let's start at the beginning. Tell us about where you grew up. Yes, I grew up here in Manhattan was growing up in New York. It was it was normal, you know, I think people always ask me what it was like with dreams of you know, Gossip Girl and all those and all those shows but it was it was a normal experience.

I went to a high school that was just outside the city. So, uh, definitely, you know felt like a normal kid growing up. I guess I just was taking cabs in the subway earlier than most people. That's great. I love to hear that. Um, very cool which had a few other guests. They arrested was was famously from New York, uh, but in the 80s like a really really bad time, um, great so, You know you went to Princeton.

Was there any like parts of growing up in New York that you feel stuck with you today or have made you entrepreneurial or influenced you to kind of become who you are? Yeah, I think growing up in New York is you know, one of the advantages is you're just surrounded by a ton of activity even as even as a young kid, you know access to museums parks to you know stores that other people just don't have access to and so I definitely feel like that was something that.

Brought on a certain level of Independence, you know, I think growing up in the city even just Transit rightly even the ability. You don't have to drive everywhere. You're not beholden to your parents and say you sort of grow this internal ability to just want to be independent and do your own thing.

How old are you when your parents first let you like just walk out the front door and have the whole city to hear yourself. Yeah, I think it comes in phases. I think there's walking around your block and not crossing the street. Is that happens maybe around like you know, 11 10 11, uh, and then you know when you're 13 14, then you're starting to cross streets.

Go to movies by yourself. Uh, and then, you know everything. Yeah often at around four kinds of I grew up in the suburbs. Yeah. It was like you weren't allowed to wear allowed to cross the street. But once you got a car it was it was Game Over. Imagine. What do you guys got metrocards? It was like No Sleep Til Brooklyn.

Yeah, that's true. I mean the one funny thing though was that, you know, a lot of my friends growing up just never really got licenses because it wasn't even worth it. So, uh, you have this whole like. Swarm of mid 20 people who came back from college and are taking you know drivers at that point.

Yeah. Sure. So then he leave the city you go to Princeton. You got a ba in history. Um, we've had a few other guests in the show the GATT history degrees and I find it interesting because I feel like those people in particular have a really good insight into what the hell is happening in the world now and how shit repeats itself.

Um, you know, how is that helpful to you? You know, why history? Yeah. No, absolutely. So, you know, I majored in in medieval and Renaissance European history not exactly. Yeah the normal track or someone that wanted to do something entrepreneurial, but I think the lessons and maybe the skill set that you learn.

In history is really how to analyze something and whether it's a problem whether it's a historical event and really pull out and tease the core thesis of what happened why it happened in understanding sort of like the conditions around what happened essentially and so, you know, it really helps a lot with some of the softer skills and some of the skulls around understanding and organizing thoughts in a really cohesive and straightforward way.

That's great. Uh, super super interesting to see like how it always comes together. Do you have any uh, medieval anything repeating itself right now aside from populism and uh, yeah, you know, I think that, you know, maybe not exactly from from the Medieval ages. But I I think that what you're seeing is it's you know, history is cyclical.

Yeah, um, and it's just because people respond. To you know incentives the same throughout history. And so you have UPS you've Downs it's a lot of it's time to the economy. And I definitely think that's what we're seeing now, um, you know in our political atmosphere and it's just sort of Legos.

Yeah. We got a little bit of New York coming into the background to show here. Um, But um, but no it's interesting. I really liked what you said about incentives, right because my degree is in neuroscience and at the end of the day like humans humans evolved over millions of years Ryan, so we really haven't changed much and so if you can understand those incentive structures, uh, actually it's kind of in the long run because that's what matters to build a company really absolutely, you know, I think that.

Understanding incentives understanding people what makes people tick what people really want and why they want it is core to what we do especially in like the directive consumer space right at the end of the day, you know, if your consumer is a person then you have to understand sort of how people behave yeah exactly.

So quickly walk us through time from you know, Barclays and through pure Brands, uh, these pre Helix days. Uh, you know, what was that? Like, absolutely. Yeah. So, you know, I graduated college in 2000. Which wasn't exactly the best time in the United States? Yeah, then he went to a bank and then I went to an investment Bank actually interned at Lehman Brothers the summer before and then they went under the in the interim and then Berkeley came in second guessed.

That was at leaving during the break. That's funny. Yeah. I wonder if that really was the company exactly Cena went to Berkeley is worked in Investment Banking in the Technology Group, uh, pretty quickly realized that it wasn't where I wanted to be. What I wanted to be doing right now, you know, I found that analyzing other people's companies and from a financial perspective wasn't really interesting to me.

I was more interested in like the way that these companies were operating and I pretty quickly turned and went on to a brand incubator. Um here in New York's company called 100-mile group essentially. They teamed up with emerging mostly consumer Brands a lot in the health food space helping companies grow out.

So, you know everything from um, traditional agency services like marketing business development creative. Do actually generating Brands internally. Um my role there was was in sort of strategy Business Development and marketing. Um, and then one of the companies that we started internally was a company called sheets brand which was essentially a dissolvable energy strip.

So imagine a cup of coffee Miss with a cup of coffee mixed with like a Listerine strips, um, pretty unique product, uh, definitely, A different product. Um, it was a wild ride being there because we had a host of pretty crazy, uh influential endorsers people like the Ron James and Serena Williams and people and uh, and a lot of other NBA players.

Um, and it was it was mostly sold at stores. So it wasn't a direct wasn't such a direct-to-consumer online experience. It was more. Um, how do we get in stores? How do we get on store shelves? Uh, and we ended up being about 40,000 stores across the country. Uh, I ran a sampling program of somewhere over like 7 million sheets sample throughout college campuses across the u.s.

Like maybe hundreds of ambassadors at the time. It was a really really interesting experience. You know, I think for myself it was it was a it was a big Growing Experience, but it was something where you know, ultimately I thought the growth curve was stalling and I really wanted to take a step forward and ended up going to business school after that.

Yeah, it's awesome. So, um, so you wouldn't get back to school and be. What was that experience like because I feel like NBA's or sometimes a little bit bizarre for Founder's right? Because um some Founders I find that they get an MBA like they crush it because of it and other Founders like could really entitled and kind of weird with their MBA.

So like what was your NBA experience like unpack that and and you know, how is that helped with Helix? No, absolutely. So, you know, I think that's a fair point, I think. By the way, that mbsr like that for everyone, you know all professions. Um, you know, I went to school very sort of a core goal of starting a business and launching a company and given my background, you know, as a history major and then working sort of on the brand and marketing side.

I thought they were core areas. To my skill set that I that I could really improve understand things like financials better accounting us to stick some of the harder more math like skills. And so that was a really important piece for me. But I think what the NBA program really does also is it really puts you in contact with other other like-minded and not so like-minded people which is really where like the spark of.

Of Ingenuity comes from I guess and so, you know pretty quickly on during our period there. I was at a talk by Neil Blumenthal one of the founders of affordably Parker who's an Alum of war and he when he comes he comes to talk and there's hundreds of people that listen to the crowd and he did a small breakout session and I was sitting in the room and there was another guy and there was like sort of asking interesting question.

Around different DC's. Do you see spaces? And you know, we talked a little bit and ended up meeting my one of my co-founders in that small discussion. Actually, that's awesome. I definitely want to take a little bit more into like the direct consumer space a little bit later. Is that well, maybe we'll come back to that.

Um, so you have this moment. I love that like there's a in every episode of feels like there's like this moment of like great. Um Touches at some point like I guess a good example. This would be like my test button was Edison's like in turn right? Um, and I always find that there's always someone that like influenced or like just had a point of a touch point where it was.

The inspiration the spark just like transferred. So so the spark transfers to you, uh from from this talk and uh and your experiences up to that point with building Brands and and you start Helix sleep. So for those listening, what is Helix, how did that get started and how you might have co-founder what happened next?

Yeah, absolutely. So, you know met one of the co-founders in pretty early on in our first year in business school. Um, and we really identified a problem and the problem was. Buying a mattress was fucking terrible, you know, it was something that we had to do moving to a new city just a couple months earlier.

It was something that was shared by pretty much everyone um in school with us and it was something that you know, if you did a very quick survey Yelp review just looked at the consumer industry. It was just a terrible experience and you know, what we kind of identified where they were three main issues in the mattress industry and by him after the first was products are really confusing so when you go into a store.

You don't really understand why one product cost $100 more than another should you buy the product that has the gel infused phone versus the non gel-infused phone, um what you know, how do you shop and it's really hard because you don't you don't do it often, right? Yeah. Um, the second issue is that the prices are really inflated.

So very very expensive to buy a mattress at a retail store. Uh, not uncommon to be spending upwards of two or three thousand dollars for something that costs probably closer to two to four or five hundred dollars to make so the margins are really inflated. Um, and the third issue which is the weirdest of all the issues is just the way that the store is set up from from a consumer experience.

And so you know with the salesman there. It's just really dirty inside. It feels easy. It's sort of you know, it's weird because it's like the last area in western civilization were supposed to negotiate with the salesman and be like walking into like J.Crew and negotiating the price of a short or something like that mattresses like car dealership.

It doesn't really make sense and they're not used they're not, you know, they're new. There's there should be price tags and what we also learned, you know, this wasn't so obvious to start but we learned later was a lot of the traditional Brands were actually. You know incentivizing more of this type of behavior by giving the same type of mattress to different mattress stores and Brands under different brand names.

So essentially comparison shopping is almost impossible in the macro sense. So you can't do what everyone doesn't out, which is literally the same mattress. You're just paying for the brand name tag attached to it. Yeah, or even different or even more as it's the same mattress and at one store.

It's the, you know mattress X5 and at the other store it's mattress. You know a b d or whatever and so they're just essentially putting in new skin on the mattress and rebranding it and then each store is pricing that mattress based off of you know, the consumer in their area. It's super interesting because I have told you a little bit for the show but um, you basically just describe my experience, right?

So like I bought the mattress and uh, you know back in the day and I went there's this Warehouse on the Transit Road the main strip in Buffalo and it's this. Weird old guy who has the the cheap local commercials between the between the shows that you see and it's like really cheaply produced just called an extreme Discount Mattress Warehouse and uh, yeah, like weird think it's like you go in there.

It's a little bit dirty. Uh, but the prices are really good, but you gotta give a sheet and then it was it was weird. Yeah. I like my feelings better. I'm glad to hear that. Yeah. Um cool, we're gonna um take its throat and quick break. I'm going to come back talk a little bit more about Helix, uh, we'll be right back after the break then his ambition today.

If you're enjoying this episode of Adam, then please leave us a review in the iTunes Store. If you don't know how to do that, you can just visitSiskar. I won't show you how to do that three easy steps. But this episode ambition state is happy to partner with Rivoli. If you're ready to boost your productivity, then you need to check out.

They're home to the best virtual systems I've ever found and if you visit today you can get a discounted rate right now. And we were occurring space lets you do what you love. I've said it a thousand times on this podcast. They have offices in over 140 locations worldwide and many of our portfolio Founders here in New York you use we work for their early stage office space.

Um, Adam you guys actually started in a we work we did right out of business school our first uh, our first office was in a we were nice how many how many people that you have in there, uh to start it was for we actually had we got two offices one where we worked out of. And one which we remodeled into a mattress showroom awesome.

Love it. Uh, you can visit theSiskar work to learn more today and now back to this episode of admission today. Is it ambition today online atSiskar and follow the show on social media at ambition today? Welcome back. We're here with Adam tishman and we're talkin about his company Helix sleep right before the break.

So Adam, so you guys start Helix, um, you know, Where is it today? How is it groan? Uh take us to 2018. Yeah, absolutely. So, you know, we launched Helix in August of 2015, which just a few months after regret. No, definitely not, you know a little over two and half years ago, um, you know from uh from a company perspective, we raise a little bit of seed round Capital before we launched the business, um, and then ended up raising series around a little over seven million, um in the August of 2016 about a little over a year later.

Um today, you know, we're super excited about where we are, you know, our core message of providing individual a customized mattresses for consumers. And other Sleep Products is really been resonating with consumers, you know, I think that people have difficulty in this category both at retail and even in with online with a lot of our competitors because it doesn't really make sense why one mattress would you know essentially work for everyone and so their people are really.

Understand that there are different needs and preferences which has been really awesome, you know from a business perspective. We're here in New York where a team of a little under 30 people, um across all of a sort of normal, you know areas areas of the business and so I'm really excited about that we've sold.

You know tens of thousands of mattresses at this point, uh big deal for us is actually growing from a pure play mattress brand to what the original uh, thesis and and goal always was was to be a more integrated sleep brand and so, you know since since launching mattresses, we've since launch pillows sheets box brains mattress protectors, uh, bed frames and adjustable bases.

Just recently nice. That's awesome. Um one thing I want to touch on in there that you highlighted. So you guys fund raised. This is just a question. I get all the time because I see a lot of really stage Founders. You just said that you guys fundraiser seed pre-product. Um, Quick data on there so I can 2010 10% of uh companies had a product before they raised their seed round now, it's almost 60 to 70% and it's probably that's in the valley.

It's probably even higher here in New York. How what advice would you have the founders who are looking to fundraise early, but maybe don't haven't put a product market yet. Yeah, you know we get asked this question on also. I think it's really nuanced. I think it depends a lot on the type of business and the type of product You're Building of course, right or if you're building something that's more Tech driven something that's more physical product driven.

They're just needs from a from a capital perspective. Um, ultimately I think. You know, I'm not someone that things one path is 100% the right way to go. Um, I do think though, you know, there's a couple things to think about when you're making this decision on the first is really you know, how what are your Capital needs right to actually start and give us a real shot.

The second is really do you feel. Like it's easier to raise Capital before you launch or after in a lot of cases. It can be easier earlier because essentially when you're raising Capital before you launch the business, you're raising off of a deck and the team and sort of like the vision versus after you launch you need to show data then actually happened and it's working.

Yeah, um, which, you know sounds a little crazy obviously, but it's something to think that super one of our mentors our glove published a book called The Jake and he talks about how it's not actually a hockey stick. There's actually a little hook before it where. Can actually fund it's easier to fundraise had an idea with some earlier investors and it but the moment you hit the market then the proving yourself and it dips before you can kind of fundraising in.

Uh, yeah 100% And I think you know again it matters what industry you're in, you know, are you trying to get subscribers and users? So is it just like a linear curve in terms of growing that piece of the business? Is it Revenue driven? Is it, you know, do you have to show things around your customer acquisition cost?

It's just a lot of pieces to that very cool. Um well so you have an amazing system to get a new mattress. I'll give everyone a little background and how I got mine. So I took it out like tasks my wife took it out line test. They can you can split the mattress, right? Yep. It gets customized your own needs behaviors.

Um, and um, and then we're in New York city. So we came to showroom and we you guys book a half-hour hour slot people to come in lay down take a nap and try their customized efforts, which is amazing. And I think for some people maybe don't know what I'm saying when I say a customized mattress. So, um, You know, how did you come up with this user experience for this product?

How important has that been in just clearly defining differentiating ourselves? Yeah. I think it's quarter to what we do. You know, I think we call it quiz Commerce. Um, and you know, we've seen it actually grow quite substantially, you know, since we launched the business, but I think ultimately the goal, you know, when you take a step back and you look at.

You know, why do salesman in a store exist like theoretically right? They're there to help you and so, you know functionally while the salesman in a traditional mattress store might not be doing the job that they're supposed to be doing like the sort of like platonic reason for them being there was was there's a purpose for them being there and the way that we look at the quiz is essentially a way to help guide you to express.

And translate some of the things that you know about yourself into an optimized mattress. So when you take our arm actress Quasar sleep quiz, you know, we asking questions that you know, so things like your body types, you're hiding your wait, you're sleeping preferences you tend to sleep on your back or side or stomach.

Uh, do you get hot when you sleep or cold? Do you like a mattress a little bit firmer or softer? And then based on those answers we can essentially translate that information into an optimized mattress. And what we're doing on our end is if you think of a mattress like a layer cake, Or essentially playing around with the thickness of the layers the density of the layers the material in each layer and the Order of those layers to find the best feel support temperature regulation all that kind of stuff.

It's interesting because in some ways you're doing something that's better but to your point earlier about how messed up the industry is, you know, It almost doesn't almost doesn't always feel that way up front. Um, because I remember taking the test was like, it's just more malarkey. I guess the word for like whatever else shovels that exchange comments were right.

Um, but now that sometimes I think 30 days and you guys have some warranty right or you can you can try it out. Um, it's accurate right? Like I have I used to get so hot in the middle of night and uh, so I optimize this matches because I sleep hot and like I haven't been hot once it's amazing.

Yeah. I mean, I think you know, there was a lot of signs that went into the background of this, you know, it's a funny story actually. So me and the two other co-founders none of us have. Like mattress background experience, you know, like what that would be. Yeah, we get asked all the time. You know what we always could ask do you experience in this industry?

The answer is no tell us about your family mattress. The second the second is why um, you know, why did you decide to go into mattresses and the answer is no there wasn't like some, you know mattress that were wrong to me when I was you know, 15. Yeah. And so, you know, what we did was we essentially started to research the industry pretty pretty in depth.

Um, you know, trying to understand both the product the buying experience and you know, we we knew that there was this that by bringing this new experience to people we really could provide a lot of a lot of value but we weren't exactly experts at the mattress piece of it. And so we ended up finding what was sort of like the premier dissertation on sleep ergonomics, which is the study of.

A body when it's laying down and you know, I'm lying down position that you hear better ergonomics a lot with like office chairs and stuff like that. Um, we actually found. This dissertation it was written by a group of PhD researchers in Europe. They left the email their email at the bottom of the of the paper.

We emailed him. Uh, we ended up having a Skype call later that week and then about two weeks later. We flew out to Europe and met with him and he ended up helping us develop like the core technology that drives our algorithm. I love it. Every every founder story is just so practical and simple.

It's literally just doing the work to chase down the stuff that already exists in the world and just like. Hang it down and just pulling it together. Like if I love it. So, um, so two questions first quick rapid-fire one why the name Felix? Yeah, so we found naming the company incredibly difficult.

We went through probably 2,000 names, uh, we settled on Helix for a couple reasons, so. Helix is the if you think about Helix, it's the like helical is the shape of a coil which is in a mattress. Yeah, exactly. And then a double helix is your DNA. So we talk a lot about your sleep tonight. So that's pretty cool.

And then you know why match this right? So you started this packets who talked about meeting Neal from where we Parker and direct-to-consumer. Um, Matches are huge objects to ship in the mail, right? Um, unlike razor blade. I think everyone's five to me with dollars shave club and that viral video.

Um, so how did sleep become such a massive direct consumer industry. Um, yeah. Yeah, you know, I think there's a couple reasons why mattresses are really interesting for direct to Consumer. I think the first you know at the macro level sleep, Is sort of more elevated and important than it's probably ever been, you know people.

Really think about sleep the way they think about diet and exercise now is living a healthy lifestyle and that didn't used to be the case, you know used to people used to brag about. You know, I only got three hours of sleep last night and I'm still able to do this like now it's all about sleep you here professional athletes are talking about their sleep, but it's just the big part of culture and what that means is people are willing to invest both time and money into getting a better night's sleep.

Yeah, uh more specifically with mattresses, I think. What really opened the door was just very low eCommerce penetration. So we you know, we looked at it like as a business model right? There was low E Conor eCommerce penetration, really high concentration from a manufacturing standpoint and really high prices of retail.

So it lent itself to more of the model. Um, we also there's also some information on the product side around like how to ship product for cheaper. Um submitted Nation around how to put the material together that really open the door a lot. Also nice. So keeping that going on that list. So Andy done the founder Padova's he coined this term V Commerce, right which is short for like a digitally native like vertical brand.

Um, so where do you see, you know, it feels like the floodgates are open for razor blades mattresses, you know data. And honestly that being the future of retail to some extent right? Um, so where do you see the future of companies like this going into 2013 and Beyond? Yeah, I so I have a specific view on this.

I think that what you're going to see. Is you know, there's a lot of companies that are entering the traditional digital native eCommerce space across Industries everything as you said from razors mattresses to furniture and Luggage to whatever it might be and these Brands really resonate with consumers who shop different for the you know, fundamentally differently than they used to right people are going online.

They're comparing product in a digital environment. Um, they're looking at Amazon, of course Overstock. They look at these brands in the way that these Brands add value. Is through is the brand piece of it is really resonating with consumers. And so what I think you're going to start seeing is as the traditional brick-and-mortar large fires.

So this is your Walmart's your targets your Macy's all these players in the world start to fade out. I think you're gonna start to see them come in and start to want to like turn into owners of these Brands essentially and like essentially. Swapping out their core competency as wholesalers to being sort of a core distribution center for owned and operated Brands because ultimately the issue for them.

It's just the margin issue and yet they have a they have a tough time resonating it goes back to what you know, maybe the V Commerce that handy done was saying which is essentially like. The more vertical you can be the more margin you capture essentially and so I think you're going to see a lot happen in that space.

I think it's very difficult for digitally native Brands to stay exclusively digital, um forever. It just gets crowded because we're acquisition cost getting difficult. And so that's one of the reasons why the more mature companies out there that are a little bit further along. Bonobos Warby Parker even Harry's to a certain extent have opened either physical owned and operated physical retail stores or have partnered with larger Brands.

I mean look up nuts, right but no, this is now Walmart like Target is with Casper and um, it's really starting to happen. Yeah. Um, we're sticking a toe into that into the water now, Um just as an industry, but I think that's where it's going to go. It's super it feels like we're you know, it feels like we're like pre 1920s 30s 30s 20s, like gilded a driver.

Like that's the error of like digital monopolies is like right around the corner and we're going to see how all that plays out in the next videos. Definitely. What's you know, what's driving that is is Amazon. You know Amazon is obviously a huge driver in in there. You know the motion that's happening.

Yeah sure. Um, We are good at transition to the ambition dare question the day anything else know about Helix before we do so no, you know, I think that's it. I think you know, we're just you know, I think ultimately what defines us is just a different Viewpoint and I would encourage everyone that's listening as you build your business.

You know, it's not just product at the end of the day. It's also like the vision that you have in the story that you tell ya where you guys going in the next few years. What's the future of Helix? Yeah, you know, I think we'll definitely have a lot of product expansion. Um, that's really interesting to us.

I think distribution expansion is also as I mentioned so, um, really, you know, direct a lot of times people think about direct to Consumer and they say oh online but that's not really it, you know, direct-to-consumer can happen over many different channels whether it be phone whether it be physical retail.

Um, and I would say those are sort of the two big focal areas for us. Awesome. Cool. Well, if this time for the admission today question of the day, if you have a question that you want her down future episodes go to our website subscribe to submit your question. So this is asleep related question and you sort of touched on a little bit right but as an entrepreneur, uh, how important is sleep to you, right because many times as Founders we can find ourselves working on email or whatever at 2:30 in the morning and two point like we didn't get enough sleep.

So so mattress aside. Um, what life tricks and tips do you have to ensure that like you personally stay in the right Zone to join a company? No, absolutely and I think sleep is super important to not just entrepreneurs, but obviously at everyone I think it's probably the number one indicator for your performance the next day versus anything else that you can do and so.

You know the advice I would give people outside of you know, obviously haven't you mattress and sheets and all the stuff that's comfy around you is to treat sleep as sacred and really practice what's called good sleep hygiene. And so, you know, this is not revolutionary, but it really matters. So things like not being on your phone in bed.

The other thing is treating treating your your mattress being in your mattress is like exclusively for sleeping and sex like there really isn't other things. You should be doing relation be eating in bed. You should try to limit the amount of TV watching bed. You definitely shouldn't be on your phone in bed and just sort of treating that area very specifically for sleep.

It actually triggers like. Response mechanisms in your and you um, the other thing that you can do if you're a little bit more tech-savvy is um, you know, invest in things like blue light essentially want to eliminate blue light and so, um, you can get certain types of light bulbs. You can get certain you actually under fun can put certain tints on your phone that night shift and I have stuff, you know, I would say those are really important and then the last thing is.

You need to empty your brain before you go to bed. And at least I do so personally, you know, I try to get get done with email get it all off my plate and then you know, I I keep a notepad by my bed and essentially will write down ideas that come to my head. And before I would have had and then just sort of like try to go to bed.

Nothing is there is there like a buffer period to give yourself between like watching TV or playing video game or Netflix or something before or email before going to sleep? Because I find sometimes if you try to just shut it off and go to. You're still thinking about it. Yeah. No, I hear you. I would say for something like email.

I would give it like a good 30 45 minutes. Um, basically for me it's you know, if you're putting a lot of thought into it. It's it's more time. If you're if you're lying in bed aimlessly watching like a rerun of the office and it sort of brainless like you can a lot of people like to policy like that.

You can just kind of turn it off and go right to bed. Yeah, I know most people are listening probably what am I supposed to do for 45 minutes? It's like read a book. Yeah, you can read a book. That's always helpful. Yeah, awesome. Well cool. Um, thank you for for coming on. If you want to hear Adams single greatest piece of advice join us on the back ChannelSiskar the show notes with everything from this episode will be up on our website.

And uh Adam. Thank you for for coming on working people go find out more about you and heal. Absolutely not. Thanks for having me and you can definitely come find this at Helix sleep or come visit us in our Showroom on 25th and Broadway highly recommended State creates everyone and I will see you on the next episode of ambition today.

Thanks for listening to ambition today. Be sure to visitSiskar to get all the information from this episode and more great content until next time stay curious everyone.