Ambition Today Episode Transcript

Terry Young - Episode 35


This is Ambition Today! We are joined by Terry Young is the CEO and founder of Sparks & Honey, a 24/7 culture, Newsroom, which identifies the biggest Trends happening in the world today. These are the entrepreneurs creators investors and Builders who ambitiously changed to the world explore the hardships and heroism of everyday life while we reveal the key moments to leave behind a lasting Legacy.

This is Ambition Today with Kevin Siskar. What's up world? I am Kevin and you are listening to Ambition Today. Make sure you subscribe to our website or your favorite podcast app, so you never miss the latest episodes last episode. We were doing with Anthony also known as pomp. He's the managing partner at Full Tilt Capital, which invests in the latest cryptocurrencies and crypto.

But today we are joined by Terry Young he's the founder and CEO of Sparks & Honey a 24/7 culture Newsroom identifying the biggest Trends happening in the world Terry welcome to Ambition Today. Thank you Kevin happy to be here awesome. We're here on Madison Ave. The global home of the advertising World.

They are um. How is life as as the real world man. Oh, that's a big statement. Uh look. I mean, it's been an amazing journey that uh setup and I love. The idea from the very beginning of being a Founder an entrepreneur in advertising on Madison Avenue. Yeah, because in a certain way, can you redefine what the industry is but in you know and exact contrast to what it was in the 60s.

Yeah well, that's amazing and I'm excited to hear more about what spikes on honey has become today, but before we get there. Let's take it back to the beginning like we always do. Um so tell us about how you got your start where you grew up some of your early life lessons that maybe you still carry with you today.

Yeah, that's a great question so um I grew up in Kentucky small town in Western, Kentucky, okay, um and uh. You know look you know what did I learn from being? There is I think for any of us that are in New York? Uh having the experience of understanding value systems and small town life in complete contrast to Big City Life.

Is a good thing I mean it gives you a perspective especially in a day and age like we're in now where we see so much divide and polarization and trying to understand what drives two sides of a debate, and I think there is something very important in that concept about the way. We've structured sparse and honey, so so I grew up in Kentucky and um.

I ended up in Texas and graduate school, so I knew early on that I was interested in advertising so I actually have a master's degree in advertising which is a little unusual um and my first. Uh uh job out of uh the University was working in digital and internet right and when I um joined at that time his ipg which is a which is advertising holding company.

Um. It was a small little group that had. Started doing uh digital advertising in 95 and I mean you know I the internet's barely loading images. It's barely loading images. I mean you had and you know the funny thing is my thesis and this is kind of a funny story my thesis in grad school was on the webmaster, and it was understanding the impact of the web knowing no one even knows what a webmaster is like what the fuck.

I don't say fuck you go for and you know what's master, so so so I wrote on that and that. Allowed me to you know have a perspective on what was starting to emerge at the time and I came into a small little group of um. Uh uh they just want a couple clients that Subaru and American Airlines and a couple other things the United States Air Force and they were trying to figure out what to do from a digital standpoint.

I joined the group of three or four and you know uh fast the other funny, so this kind of a learning moment. Out of grad school. I knew how to do HTML into they said okay, we want you to help uh you know build the websites and so I went through and you know probably not my forte of like that kind of you know doing any kind of coding, but I did it and we're getting by and I remember going in and they're like the guy calls me into his office, and he's like.

We just did an analysis on the code that you've written, and it's got like 300,000 errors, and I'm like shit. I'm gonna be fired like right now, and he's like. I don't think you're really cut out. To build websites, but we see the way you interact with clients we think it'd be perfect to interact with the clients so I can quickly shifted and started explaining the value of digital and where it was going and you know fast forward two years after that I was running that company, and it was a top digital company out of Texas, and um that was kind of the start.

I mean in a certain way. That was it was entrepreneurship, but within another company, but it was. You know I was 27 and having the opportunity to run a company and really the beginning of the internet. Um then I left and joined Mackenzie, and I went to China and um you know I worked in an accelerator in Greater China basically.

I was based out of Hong Kong, but we were tackling uh startup initiatives that were funded by multinational corporations that were happening across uh uh Taiwan and in China. Great experience. I mean clearly some really bright individuals that gave me a great idea understanding of Frameworks, and how to think about business strategy and how to put together a business strategy and um.

When I finish that I came back to uh the states, and I joined a data um database marketing firm and helped them with both digital strategy, and then overall strategy did that for several years and at that time. I think I turned 31 32. I loved everything I'd done, but I needed a break and I was like you know I've got.

I you know it's like one of those you get to that that point in your career, and you're like I get if I continue doing this. Maybe I'll just be doing this forever like like do I need to make sure this is the chapters are unfolding in the right way yeah, and so I asked myself. You know, maybe I just need to put a backpack on and go back a buttoning across the world for a while um, but instead.

I joined the Peace Corps, which was a little bit of a left turn. And so so I want to go down the Peace Corps at but I wanted tangent before I understand some of the stuff before that for you for a second so um so I actually got a question. I got here a little bit early today to set up some of the equipment.

They got a question from your team. Uh so Nikolai wants to know uh you know apparently Nikolai. Uh used to host a wrap uh show and he was interviewing Noriega, and he asked Noriega. Uh you know when you were 18. Where do you think he would do it, and he said he thought he'd be dead. So my question to you is uh you know you obviously got a degree in advertising.

You know when you were Younger is this what you thought you would be doing. Yes, all right. All right. It's one of those weird things my partner said you know when you when you were 18 and someone said? What was your dream job, or what you do expect to be doing and I was like I wanted to run a company.

I mean that was I don't know. I think I kind of knew that from the beginning that of it right because I think we talked about this a little bit on the last episode with Anthony about how when people do the self work early enough. You can reap the dividends longer right so like if you don't figure your stuff out until your liking.

Then like you've got a few years to work, but if you could figure it out Younger life. Do the self work whatever that is for you, you can even swipe it, so how do you think you came to that conclusion where they're entrepreneurs and your family like what? What made you think put you there. I think a couple things.

I mean number one. I think um my father and his father were both entrepreneurs. Okay started their own companies. They saw that they still own a company in the city that I'm from and my brother. So it's a family-owned business for three generations, and so um I was around that from a very Young age, and you know I think you know you that gave me a perspective on the world the second thing is I was from a small town, but I was lucky enough to have a family that like to uh explore the world and we went everywhere and I think that exposure to other ways and how things operate beyond the geographic boundaries that you're in is is.

And then lastly it would say you know I mean maybe two other things one. I had a my grandparents. That's very close to my grandmother, and I think she was just one of those individuals that that was driven and set the bar very high on on what you could accomplish, and I think that she didn't see a lot of barriers.

You know if you had the idea. You could go for it, and I think having that ingrained in the way you think. Early life just allows you to kind of work through things not see them as obstacles, and I would probably say the fact that um although. I didn't know it at the time that that are I hadn't come to the awareness of being gay at you know when I was 18 they probably had an impact.

I mean you know there's there was that in me, and I needed to explore that in a place other than small town, Kentucky. You know yeah, and I think it pushes you. To um explore different options as opposed to just going with the status quo when you're also trying you're on a self yourself Discovery.

Yeah, so I know you're also a proponent for for start out um, and I guess you know while we're on the topic. Let's just let's just keep going with it. Um. You know how has um you know being gay and being a Founder. How is all that sort of inner played and what advice I guess would you have for other people in similar situations?

Yeah, you know I would say that um. It's been a journey you know like you know we are if you're a Founder an entrepreneur you have an entrepreneurial Journey. Um if you are gay and small town America. You know you have a coming out journey and for you know for a long time. I wasn't out you know and I was at I was saying before we started the podcast I was in DC on Tuesday.

And you know there's a stat that I heard dr. Vivian. Uh say she said that 50% of people in Corporate America. Who are gay are still not out, and you know we're in 2018 and that's still the case may not be the case in New York and San FranSiskar, but when you take you look broadly across City. Yeah, all the cities across the u.s..

There's a lot of people who just don't feel comfortable of of being out. The first time that I was fully out was with Sparks & Honey, and I from day one open with every single employee, and you know it it. Um look. It was better from the standpoint of that it allows you to be your host self. You know I brought my partner Brian.

He was. Involved in the company from the very beginning he's on our Advisory Board. Um it and it allowed us to to leverage and we'll talk about sparse in a moment, but we leverage the platform has Farson honey. Not just to do the work that we do for clients, but also to have a platform to tackle big issues, and you know issues that are important to policymaking and so for the so on and I think.

It allowed me to tap into that passion and you know as an entrepreneur we're two halves. Yeah, you know the Hat of building a company in the Hat of trying to make a difference to things that you care about yeah, and I think to your point at the beginning of the podcast it all comes down to perspectives right like you have a small town perspective.

You can have all these different perspectives and that's sort of what you know makes up. What ends up kind of being the ethos or the culture of your company because it's really like putting yourself into what is this being you're creating. Uh which I love yes, kind of. In a view right? Yeah, you come in and you get a little you know and Its Reflection of.

All the people that you hired to I mean I I don't you know. I don't know that it's healthy for it to be founder cult kind of reflection. I think it's great when it when it when it's balanced, but I yeah if you peel back the layers. You'll you'll see a lot of the individuals, and I think I say to every person who was here in the first few years as Farson honey that has left.

You know you're also leaving your shape and your mold on the company because it is reflection of them to yeah. There is a legacy that yeah. Yeah, all right well, let's. Come back to Peace Corps. Let's let's catch back up present where we left off so join the Peace Corps. Where'd you go? What was that Journey like would you learn so you know I decided not to Vagabond.

I decided to sign up for Peace Corps, and I remember I wanted to go to uh the South Pacific, and I you know had these grandiose ideas of you know helping people, but kind of getting a little bit of a relaxation, and I remember getting the letter from the Peace Corps, and it was uh it was. A placement in Kazakhstan, and I was never born and this is pre Brock exactly right when I got that I'm like.

I'm not even 100% sure I know where Kazakhstan is. I mean. I just done it so you know I go. I go do some research, and I realize that it's like super cold, and you know not very populated and Big Empty step, and you know and I'm like gosh is that really what I want to do, and then I you know I did I thought about it, and I understood that basically what they were doing is sending Peace Corps volunteers to work in non-profit organizations.

In order to try to build up the economy and to Leverage The probably natural resources that are there, but um to you know uh impact the economy in a positive way, and I was like look. That's why I'm doing it so next thing. I know I went on eBay so my car got rid of my apartment. Packed up and headed to uh Kazakhstan did three months of training in the mountains near Almaty, which is one side of Kazakh, Kazakhstan, and then uh I took a train for 62 hours to the other side of Kazakhstan.

What do we do ours and um live for two years in a row Kazakhstan, so that is about 12 hours north of the Caspian Sea four or five hours south of the Russian border um, and it was it was an. I mean like I loved it. Yeah, there's certain aspects that were amazing I lived with Incredible uh Cosmic Family, and um I worked in a uh business almost a business incubator.

Where we we brought in small mom-and-pop companies and help them get up and running, but it could be like a local barber and Uncle art company print shop and something and so on and then we worked on micro micro credit financing, so we would help finance companies in the area, and I love that because it's basically like.

Brands which is now what your company does, but you were doing it like literally face-to-face. You know Mom and Pop level. I launched Maneuvers definitely, but entrepreneurs Grassroots Grassroots. Yeah, I love it all right, so let's come up to present day. Uh you know you've left the Peace Corps. I believe you come back to the US and it's around this time you start Sparks, and honey.

Uh I I do other things in between I run an agency in between here in New York, so I come back and my feet rooted in New York and some strategy jobs, then end up. Running an agency part of Omnicom, and then I left and I took some time off and said if I were going to create a company that is back to your way you started with Mad Men a different way to think about the model and advertising a way to still tap into human behavior and culture which drives what?

Any AD that we make what would that new advertising model look like and you know spent four or five months working? I'm writing that business plan uh floating it to different investors and came to Omnicom and they decided to invest in it awesome, so what what is Sparks & Honey, and and how is it different?

How is this new? What is this new agency map Yeah, so basically, I think about sports is a cultural consultancy, and we basically are taking in all types of. Different data, and we are using that data in different data can be social media data secondary research anthropological research, and so on we're using that data in order to understand human behavior.

What makes Kevin says guard do a chemist discard? Uh, what why do people you know have the feelings they do about gun policy and gay marriage and trust and and uh Banking and so forth and so on and so we use our system in order to monitor in real-time those subtle little small changes in culture, and then we have a uh a series of methodologies that allow us then to predict.

Where we see culture going we use those outputs in order to primarily consult with Fortune 100 companies sometimes government entities on three things one. How do you build your brand in a different way by understanding these chefs number two? How do you innovate your products? So how do you make different types of products that are going to be relevant in the here and now and in the future and then number three.

How to you um uh uh take this in understand new business models new revenue streams that may not exist today, but may be emerging and that may be just beginning to develop all right, I love it, and we're gonna unpack sort of you know those processes uh after the break here. Um, but let's take a quick break.

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We are here with Terry Young and we are talking about his company Sparks, and honey. Uh before the break. So Terry lets you tell us a little bit about it. Um. Let's dive into what the prot those processes are right, and I think there's a few ways that for my knowledge to identify Trends you find the micro Trends you map those to macro trends that then map to megatrends right um, and so I've attended along with some of the founders to Founders the infamous Sparks of Honey culture briefings.

Um can you tell the audience what the contrary things are a bit about your process and how those map? The micro Trends, yeah sure so the culture briefing is something that we started in the beginning, but we kind of stumbled upon, and this is the story of Entrepreneurship Stone stumbled upon the real impact of it because I don't think I had any clue of what the impact was going to be on Sparks on honey when we first constructed it in the beginning.

We were like hey we need to have a method every day where we come together, and we look at what's happening in culture. I mean if you're going to look at your. Understand culture 24/7 then we need to be on top of what's emerging in culture where that has evolved to has become a pretty sophisticated part of an active learning system, so.

Every single day the entire company we have about 80 people now come together and unpack culture in real time and in that uh session which is an hour daily. We will have anywhere from 25 to 40 weak signals, and those are signals that have emerged in our system over the previous 24 hours, and what happens is.

There's two briefers in the front of the room that that's managing the system in front of. A whole series of televisions that's pushing data in real time and they uh. They unpack the signal back out to the audience and then what happens is basically crowdsourced pattern analysis, which is kind of what we stumbled upon that when you do this daily, and you bring people together that have a system by which you can categorize what you're hearing you can quickly start to weave together patterns that you wouldn't see otherwise you can do what an algorithm does, but in real time and so you know we'll take a signal something coming out of a or something uh that.

That we see from this challenging trust or the me to movement or whatever it is and the teams can bucket that almost instantaneously into the taxonomy that you talked about so these weak signals get laddered up to macro Trends. Those macro Trends get ladder up to megatrends. We understand where they fit and someone is putting that into our database so that we can then see how that connects and then the team has a real-time conversation about the connections.

They see around it. So the briefings. We host probably 150 to 200 people a week um and so it's basically like a studio like if you're going to watch the Today Show or whatever. You know. I'm I'm more than impressing as you said they've morphed over the years. I came a few years ago, and it was you know you guys talkin, and now there is full on production you guys have the algorithms are being pumped into the screens, and there's you know sets and it's like TMZ for daily culture.

That's amazing. And I love the the conversations that everyone has around it because it's not just you know a tech company would just have this raw data right like that's not very informative if it's not. Talked about and that is what culture is right, so it's like I love that you guys use that as input they didn't have a conversation about it, and then you know expand the data.

Even more which is amazing. Yeah. Thanks. Um and people can check that out on Facebook right yeah, so now we live stream Tuesdays. With Tuesday Wednesday and Thursday the first 20 minutes of the briefing so you tune in at noon to 1220 you can see the first 20 minutes of the briefing, and then we also opened the door.

I mean, this is an open agency and that we will invite people in I mean we'll have you know given day a CEO uh people from the UN people from government University students all coming in and helping enhance the conversation because it's a collaborative environment, so. You'll see where it's like Ping Pong.

It's bouncing around the room all the different ideas and that's not on your face. What's the Facebook page of Sparks Sparks in Honey, and you'll see it there. You can register, and um there's hundreds of people around the world that watch it every single day amazing so uh, let's we talked about the micro Trends the daily culture briefings.

I want to talk about how that Maps a little bit right you said it ladders up, right? And I followed I followed Sparks, and honey. I found you for a few years now um and I've seen it work firsthand right you guys were talking about Esports before any of you see I know it was talking about Esports and VC's are normally some of the earliest adopters of new tech Trends right so um.

You know. Where is the company today? I guess also from like you know you said you're uh 60 or 80 people where's the company today, and then also let's talk a little bit about those uh. Those macro trends that you're seeing yeah, so I'm you know I'll just give the example that you're bringing up around Esports.

I mean you know what we are trying to do is make change visible see things when they're very first emerging, and I remember whether it was probably four and half years ago. You know we were observing people watching other people play video games on YouTube right yeah, and when we see something like that then we take our cultural strategist or an anthropologist.

To do observations, so they observe what they're seeing in the real world and and ask ourselves questions about is there an opportunity here is something emerging that is different or out of the ordinary, and it wasn't probably four or five months after that that twitch launched, and you know the whole Esports phenomenon happened, so this method allows us to see things very very early on and.

Sometimes when things are emerging. It's very easy to dismiss them is the same principle of exponential's you know you have the exponential curve or the same principle of disruption? It looks like it's very small and not going to make it any impact and then all of a sudden it explodes, and that's what the system is designed to do to understand that we basically take those little micro signals.

And connect them into macro Trends in macro Trends are trends that are going to impact an organization one to three years out, and then we connect the macro Trends into Mega Trends and megatrends our Transit going to impact an organization 5 to 10 years out and that vertical integration is very powerful because it allows you to take the most granular thing.

That's happening in the world that may seem very random and give it structure and so this is taking a and once it has. Structures we've built algorithms that can score it and give us some sense of where we should focus where do you yeah? I'm looking at some of the the um macro Trends here, and you know Tech and science you have.

You have digital detox, which I think you know we're definitely starting to see people overthrow technology in their latitude a lives a little bit um you know in the humanity. Um extreme safety time poverty actually just taught a time-saving class last month um. Yeah, it's amazing to see all these as they develop, and I know one of the the bigger trends that you guys have been on you know Esports you guys went kind of all in on a few years ago, and recently looking at the report here space.

Yeah, um a quick. Thank you. I met my first astronaut. Uh at your last event which was missing for the internet of me, so thank you for that. I thought that was pretty cool. Apparently there's only 500 astronauts a lot, and we worked with three years. I think three or four on. For that we produce.

Yeah, it was amazing to meet Michael and then last month obviously Elon landed the Dual boosted Rockets part of the Falcon heavy launch it was successful um so but I know the space is actually much bigger than people realize um you know how to lie. Yeah, so how should people companies be thinking about space and what are some of the most interesting things.

You've you've realized from paying attention. Well the reason um we started to push into that particular area. To fold number one the amount of innovation that is created by NASA and other VCS as they as we work toward getting to Mars, so let's take the time Horizon of now to 2035 those Innovations will not only help us get to Mars those Innovations will help us here on Earth.

They'll help us impact companies impact our lives and better ways, and I think um we're entering uh a few decades where we're going to have this push. Which may look more like the push we had in the 60s to get to the moon. In doing that there's a role for Brands and corporations to play and the way they leverage those Technologies and the way they support those Technologies to be created and so that's why we did the body of work.

We went deep on all the different aspects of what is emerging one amazing thing that I that I am very bullish on is space data, right I mean if you rewind 10 years ago most of the data that we could get from space came from governments today. There's all. Of satellites that have been put into space that allow for commercial understanding of what's Happening back on the earth and that data will allow us to do things and enhance the life here on the earth in ways that we couldn't previously and so just like we've talked about Big Data.

You overlay Big Data was space data, and it's going to allow and there's a lot of startup activity in this particular space allow us to do things that we wouldn't be able to do previously one of the things that I was a big, takeaway for me. Um cubesats basically these tiny satellites that you can basically launched into space right now for you know tens of thousands of dollars, but quickly it's coming down to low thousands.

Maybe even hundreds of entually um and you know we have a we had a company that we we had at one of our events a few months ago versus space and they launched a cube set there were some investment there few tens of thousands dollars. Um and they put it over China, and it's an infrared camera that looks down on the oil caps.

And they use it to determine how much the Caps go up and down and by doing so they figure out China's oil data, and then sell that to all the companies and Banks they want it, and they're the only ones that has China's oil data because it's behind a curtain and it's amazing and so um you know I think and then there was another stat Coca-Cola owns something.

Uh they own Equity. I think in in a satellite because there's several Brands who have made investments in different space startups, but it's still probably not to the level. I think it should be yeah and could be and which is part of what we try to do with Esports if you reflect on that it was trying to bring brands in to understand the potential of this being a legitimate Sport with space is trying to say.

This is not just the the the place where government plays and we see that from. The venture capitalist, it's a place where Brands can create an impact as well, but you have to see the road map you have to see how you can get there well last month perfect proof of that right like Tesla SpaceX exactly, right.

Uh, so what are some of the other bigger Mega Trends, you're seeing right now. Um you know what else are you Super Bowl champs beside space well. I mean you know you can you can you have different altitudes of Trends, and I would say there's a couple of things that we have been. Having a lot of debate around one at the market level and that is the impact if you look at cpgs and financial sector, and what's happening with the increased proliferation and fragmentation in those markets, so if you take a large cpg company what's basically happen is.

Um. There are so many new entrants into the market so much easier to get into those spaces, and you know this from Founders Institute, and they never hit the threshold. That used to be required for the big corporations the big Corporation said we want the next billion-dollar brand now instead of having billion dollar brands or even hundred million dollar Brands.

There's hundreds and hundreds of small 2530 million dollar brands that may never go beyond that point they may never be an appropriate acquisition Target for a cpg company, but which creates complexity and creates Mass fragmentation, but it's a huge market share stealer. I think you're in a moment in time.

Massive transformation because you have all this pressure on companies that have done something in one way for multiple decades and now they have to figure out a different model, and you see that playing out and stock price and other places a second one that I think is is very important still at that higher.

Level is really definition of trust and the trust that we put into Brands and whether we really think brands are going to be important in the future the trust we put into. Government, and the impact of things like fake news and fake ads and who as consumers. Can we really trust and how do we uh where do we place the value of trust in in a world where the the game has changed, and I mean you can look at I mean trust is at an all-time low when it comes to Brands and institutions media Outlets over the so on that creates a challenge for how we create something that is Meaningful and people's lives, and how you.

In that world where people lack that trust. Yeah, no I love it. Um so if people want to check this out they can check out the Facebook live they can hit you guys up. Maybe if they're in New York um and then you guys have an app as well. Yeah, it's called now next and basically what we do is you can download it on the uh iTunes on the App Store, and it basically takes everything that comes out of the briefing boils it down to the top three to five um not Trends, but more of the conversations that come out.

Patterns that are created so that you can get a little snapshot of the briefing in your pocket love it everyone should go check out download that app um so now it's time for the Ambition Today question of the day if you have a question that you want submitted on the podcast go to Sisko so Terry our question of the day today is uh how do you best recommend that people and organizations?

Ride the waves of a trend right so you've identified them, so now how do you capitalize on it right? How? Do you not miss the wave you know surfing the algae's right like miss it or ride it too late. How do you know that you're capitalizing on it the right way? Well. I mean that's I mean at the core of what we do as far as the honey is basically tackling that question and there's a lot of pieces to it number one.

Having the tools and Technology to know where the trend is in the curve is the trend just emerging and it's super super small is the trend uh and how much velocity is a gaining is the trend all the way at the peak um or is it trend on decline? Number one number two you have to know the kind of brand or organization you are if you are a start-up you probably want to be catching something very very early right, and then you want to get VCS behind you and you want to ride that to the Top If you're a huge conglomerate that needs to drive tremendous volume.

Uh then maybe you want to catch something. That's at the top of the peak right so there's something about that. There's a mechanism by which understanding where the trend is on the curve, and there's another about really understanding yourself. Yeah, and what you're trying to accomplish in the marketplace all right.

I love I love that answer um. That is a wrap for this episode. Uh all the show notes everything we talked about will be up on subscribe if you haven't joined the back Channel you should get on board the Ambition Today a list is now available to join with an exclusive clip that we ask every guest at the end of every episode for the best piece of advice.

They've learned in their lifetime, and the story of how they learned it so go on to subscribe if you want to join the show's back Channel Today Show this episode with a friend. They will thank you later. I want to thank you. Coming on. Uh is there anything else you want to plug where can people go to find out more about you Sparks, and honey.

Yeah, I mean we Twitter Facebook. Yeah, I mean we're on Twitter on Facebook. I would definitely check out Facebook because that's where you can see the The Briefing yeah, and uh for anyone who's in New York. We'd love to have you in the studio audience. Um and if you're interested in the reports like the space report you can find those on our website many of them can be downloaded for free love it.

Um all right. We'll stay curious everyone, and I will see you all on the next episode of Ambition Today. Thanks Kevin. Thanks for listening to Ambition Today. Be sure to visit To get all the information from this episode and more great content until next time stay curious everyone.