Live Video + NYC = Geoff Golberg

Yesterday I caught up with Geoff Golberg, NYC's live video expert. If you have been following me for more than a year now you know I love how live video is changing the world. Geoff loves it too. So much so that his work with live video over the last year got him nominated as Periscoper of the Year at the Shorty Awards right alongside other popular Scopers such as Gary Vaynerchuk, Tom Green and more.

So yesterday after some coffee and lunch we hit the streets of New York City armed with our smartphones and some live streaming apps in search of some great content to stream live. After all;

"Content Is King" - Bill Gates

And content is also now fleeting. Both Periscope and Snapchat disappear after 24 hours. So before it is gone, go right now and quickly watch what we were up too around New York City. Here are the links to our profiles on the following social networks: 

Geoff's:

• Periscope (archive)
• Snapchat
• Twitter

Kevin's:

• Periscope (archive)
• Snapchat (archive)
• Twitter

I wanted to share some of the insightful takeaways from hanging our afternoon of live video streaming. First off as mentioned, content is actually king. Unlike other forms of media, with live video streaming the content has to be happening right now for you to film it and broadcast it simultaneously. You can't record it and edit later. Luckily living in NYC means that finding live content is not much of an issue. Second, a strong cell signal and wifi are a must! Before going live, it was important to take a moment and ensure that you had a strong data connection. If you don't then your audience quickly loses interest and leaves your pixilated low quality stream. Without strong data you mine as well go home. Lastly, you need to post a lot! Posting once and awhile is not enough to build an actual audience.

I was impressed to see the community that Geoff had build and how engaged his followers were once he went live on Periscope or he Snapchatted to his story. I can't wait to see how the evolution of live video continues in 2016 or how Geoff further explores it with his audiences. 

Twitter Should Buy Meerkat

Something different happened yesterday. While I was on Twitter one of the people I follow, Matt Mazzeo @Mazzeo, sent out a tweet that said:

|LIVE NOW| Lowercase Office Hours - #meerkat http://t.co/ZmXJmDxw0h

— Matt Mazzeo (@Mazzeo) March 1, 2015

I clicked on the link on my desktop browser. Nothing happened. I refreshed the browser. Nothing happened still. I looked up what Meerkat was and found out it was an app made by Life On Air, which was previously Yevvo. Giving up on the browser version I downloaded the app on my phone to satisfy my curiosity. There was only 2 people I follow on Twitter already on Meerkat. Then I clicked the link Matt Mazzeo had tweeted again, this time on my phones mobile Twitter app. It opened the link in the Meerkat app.

What I then saw was a casual conversation being had between Matt Mazzeo and his audience for office hours. He was responding to text chat questions from those viewing and really just giving helpful advice to everyone watching on Meerkat. It is important to note that while using Meerkat all the internal chats are actually also live tweets mentioning the broadcaster on Twitter simultaneously. There was only about 40 people in the room during the broadcast. One of them was Gary Vaynerchuk @garyvee.

The most interesting thing about this experience was that in real time and at a moments notice I went from sitting at my desk working, to seeing into someone else’s window across the country. There was no FaceTime or Skype dialing. No recording the video now and others will view it at a later time. There was an instant public connection to the world and all of ones Twitter followers. Using Meerkat this first time felt like I was seeing something I shouldn’t normally be seeing. This felt new!

After this stream ended then Ryan Hoover @rrhoover of Product Hunt got about 300 people on his live broadcast while he demonstrated new Product Hunt features. A few more hours went by. During that time notifications kept flashing on my phone as more and more people in my social network kept joining Meerkat.

One of the more interesting notifications I got was in the evening when Adam Lisagor @lonelysandwich went live from his living room saying “What is this thing? I think there might be a possibility I am streaming right now”. I myself did this by accident too when I was first playing with the app. It’s just that frictionless to go live to your Twitter followers.

When I woke up the next morning I got a Meerkat push notification again. This time telling me that@garyvee was live from New York, 1 minute ago. I clicked it and within seconds was inside Gary Vaynerchuk office, behind the scenes before the live recording of his “Ask Gary Vee” show.

I have to say that this experience feels new and exciting. Yesterday’s events and new users show that I’m not the only one that thinks so either. So back to the title of this post. All of this interaction on Meerkat is happening in real time and lives very much already inside of Twitter. It is the live broadcast video version of Twitter. No prerecorded delay. I could see these live events on Twitter cards as I scroll through my Twitter feed. Coming to life the same way video does on Vines as you scroll over them. Could you imagine what CNN or ESPN could do with this broadcast ability while covering live events. It is very early to tell if this app will survive long term and we certainly know this is not the first attempt at an app like this, but if I was twitter this is something I would not want to wait for Facebook or Google to acquire first. If there is anyone who know what happens when apps go viral at SXSW, coming up this month, it is Twitter.

Follow me on Twitter & Meerkat @TheSiskar